Ryan Mudie
Founder, Commercial Director & Growth Partner
Partnering with businesses scale revenue by aligning their web infrastructure, SEO, and paid media into a high-performing growth engine.
"Built on family values. Backed by 23 years of experience."
More Than Just a Name
Every business has a story.
This is mine.
The name STAG Digital isn't just a brand.
It's a tribute to my late father.
He was a proud Southlander from New Zealand and a lifelong supporter of the Southland Stags. Rugby wasn't simply a sport to him - it was part of who he was.
He refereed rugby throughout Southland and volunteered his time at the local stadium because he believed in giving back to his community.
More importantly, he taught me values that have stayed with me throughout my life:
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Respect
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Integrity
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Humility
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Kindness
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Hard work
Those values became the foundation of STAG Digital.
My Journey
My career has taken me across New Zealand and Australia for more than 23 years.
Long before digital marketing became what it is today, I was helping businesses establish their online presence and navigate an evolving digital landscape.
I've worked with respected agencies, partnered with hundreds of businesses, and developed expertise across:
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SEO
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Website Strategy
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Google Business Profile Optimisation
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Digital Marketing
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Business Growth
I also studied at the University of Otago, where I built the business and marketing foundations that continue to shape the way I work today.
Why I Started STAG Digital
Throughout my career, I saw both the best and the worst of the digital marketing industry.
I met agencies that genuinely cared about their clients and delivered outstanding work.
I also saw businesses sold services they didn't need, locked into confusing contracts, and left wondering whether their marketing investment was actually working.
I wanted to create something different.
An agency built on trust, transparency, and genuine partnerships.
What Success Means to Me
Success isn't measured by the number of clients we have.
It's measured by the relationships we build and the results we help create.
I'd rather work closely with a small group of businesses than become another large agency where clients feel like account numbers.
My Goal
Everything we do comes back to the lessons my father taught me.
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Be honest.
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Work hard.
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Keep your word.
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Treat people with respect.
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Leave things better than you found them.
Those values continue to guide every conversation, every strategy, and every partnership.